Big G Hot Wheels Promotion

Start your engines with Big G in the morning!

Big G cereals have teamed up with Hot Wheels® to make family time at the breakfast table fun, offering collectible Hot Wheels® pullback racers inside specially marked boxes along with a unique access code to the Hot Wheels® Racing Circuit!

Starting January 24th, inside each participating cereal box (Cheerios® 14 oz, Cinnamon Toast Crunch® 17 oz, Lucky Charms® 16 oz, Reese’s Puffs® 18 oz, and Cookie Crisp® 15.6 oz), you’ll be able to “gas and go” with one of four custom-designed collectable Hot Wheels® pullback racers. Each car contains a code to unlock an exciting online racing game.